Here's How You Can Build Your Freedom

“How can I make $1,000,000 this year?”

I never spent time pondering that question, but I wish I had.

Your next 3.8 minutes will give you a full roadmap to start making real money.

Here’s the 3 steps:

1) TOF

Top of funnel (TOF) is your traffic where you capture the widest audience.

This traffic can be:

• Organic

• Paid

• Referrals

You can generate warm organic leads by posting content on social media (I prefer instagram).

You can generate paid traffic by boosting certain posts to force wider reach.

You can generate referrals or affiliates by offering people commissions or bonuses when they send you a new client or customer.

To ensure your leads are the most valuable they can be, you need to get their email.

You get their email by offering something valuable for free.

You can facilitate email capture via a website or landing page.

I recommend using carrd for free. Link below:

https://carrd.co/

You can also use Beehiiv to capture and send out emails to your audience, this what I use for free. Link below:

https://www.beehiiv.com/

Now you have everything you need to generate real leads to your business.

Let’s make some money.

2) BOF

Bottom of funnel (BOF) is where you make your money.

We completely skipped the middle of funnel, just nurture your audience with constant short, medium, and long form content.

Now straight to the sauce.

In the early days when you don’t have a massive audience, 95% of your money will be made networking 1 to 1.

This apply’s to:

• Landing clients

• Digital product sales

• Generating affiliates & partners

So here is the short version of how to network like a machine:

1. Be a freaking human

2. Be the first person to reach out

3. Actually care about them and their goals

4. Ask for a sale if you genuinely believe you can help

But in order to ask for a sale, you have to have an offer to present to them.

That would be way too involved to cover here, but I created a free masterclass going over everything you need in your offer which you can access free in the link below:

As generic as it may be, making money does boil down to numbers.

You have to generate enough traffic to your offer to make sales, once you know those numbers you can scale infinitely.

The top two activities you should be focusing on to generate money are:

1. Content

2. Connections

Content is top of funnel (traffic), connections is bottom of funnel (sales).

3) Scale

Now it’s time to build a money printing machine.

You dialed in your traffic and sales systems, so you need to scale it.

The scaling is done from the boring work, doubling and tripling down on the high leverage activities we covered in the last section.

Content and connections.

But depending on your goals you can begin to outsource as you generate more income.

For example you can outsource your:

• Social media management

• Client delivery

• Editing

• Sales

I would outsource editing as fast as possible, then social media management.

Lastly, you can outsource your bottom of funnel activities.

Now you have build a full scale money printing machine.

Of course there is a lot more nuance to accomplishing everything here, but this is a roadmap to get you started and help you gain clarity wherever you are on your journey.

When you are ready, here are a few ways I can help you:

• 1v1 Consulting - 8 Weeks Of Intensive Brand & Business Building

• The Art Of Content Curriculum - Master Content In The Shortest Time Possible

For consulting, book an inquiry call by clicking the link below:

To master content, click the link below:

Much love, and peace.

Your friend,

Zeke “Systematize Everything” De Smet